Far beyond the simple ability to use social media, digital marketing requires an understanding of consumer habits and motivations, the ability to synthesize analytics, and communicating effectively with clients.
This translates as the ability to see and understand what is and isn’t working. Ability to monitor:
- What is being viewed – frequency and duration
- Sales conversions – visits converting to purchases
- What content works, what doesn’t work
Makes use of:
- Internet
- Wireless text messaging
- Mobile instant messaging
- Mobile apps
- Podcasts
- Electronic billboards
- Digital television
- Radio channels